Client Background: The Stampede Network is a fast-growing brand producing all-natural, holistic supplements derived from bee products. With a focus on health, performance, and sustainability, the company leverages TikTok as a primary marketing channel to connect with a younger, health-conscious audience. Its flagship products, Divine Nectar and Spartan Bee Bread, are marketed through a mix of organic content, UGC ads, and Spark Ads.

Mason Kuhr, the founder, is an entrepreneur and health enthusiast who prioritizes storytelling and authenticity in his brand’s marketing. As his TikTok campaigns scaled, the need for efficient content management and data-driven decision-making became critical.

Challenge: The Stampede Network faced operational bottlenecks due to manual processes in key areas:

1. TikTok Content Tracking: Difficulty in monitoring organic video performance and audience engagement.

2. Spark Ads Reporting: Time-consuming manual aggregation of ad performance metrics.

3. Content Aggregation: Disorganized storage of UGC assets and ad content in multiple platforms.

4. Creative Briefing: Inefficiencies in generating actionable insights for new UGC campaigns, slowing creative iteration cycles.

Mason needed a scalable system to streamline these workflows, improve data accuracy, and optimize creative performance without adding to his team’s workload.

Solution: Wisdom Path Consulting developed and implemented a fully automated system tailored to The Stampede Network’s needs:

1. TikTok Content Tracking Automation:

   • Created custom Python scripts to pull data directly from TikTok’s API, tracking metrics like views, engagement rates, and follower growth in real-time.

   • Automated performance reports to provide an at-a-glance view of organic content performance.

2. Spark Ads Reporting Automation:

   • Built a custom reporting tool to aggregate Spark Ads data, including CTR, ROAS, and conversion rates, into an easily digestible dashboard.

   • Integrated this reporting into Google Sheets for collaborative team access.

3. Content Aggregation System:

   • Automated the organization of UGC and ad assets into a structured Google Drive file management system, categorized by campaign, creator, and performance.

4. Data-Backed Creative Briefing Automation:

   • Designed Python-powered algorithms to analyze Spark Ads and organic performance metrics, generating actionable insights for creative improvements.

   • Automated the creation and dispatch of creative briefs for UGC creators, focusing on high-performing content styles and trends.

Results: The automation solutions delivered transformative results for The Stampede Network:

1. Operational Efficiency:

   • Reduced manual reporting and content management workload by 70%, allowing the team to focus on strategic growth initiatives.

2. Enhanced TikTok Campaign Performance:

   • Improved Spark Ads ROAS through data-driven optimizations and faster iteration cycles.

3. Streamlined Content Management:

   • Reduced content retrieval time by 80% with the automated Google Drive organization system.

4. Optimized Creative Briefing:

   • Increased UGC ad performance by iterating on data-backed creative insights.

5. Scalability:

   • Enabled The Stampede Network to double its TikTok content output without increasing team size or workload.

By partnering with Wisdom Path Consulting, Mason Kuhr and The Stampede Network transformed their TikTok marketing operations into a streamlined and scalable system. With automated content tracking, Spark Ads reporting, and creative briefing, the brand achieved remarkable improvements in efficiency and campaign performance. Mason now has the tools and insights to continue scaling The Stampede Network while maintaining the authenticity and quality his audience values.